LETTER FROM KEVIN: KILLER.WAVES

Hi,

Curl is the new cool-girl calling card. Never before have we seen so much natural texture and curl on the catwalks and runways all over the world. Each and every curly and wavy head of hair is unique and no two heads are the same. All of my clients with fine wavy or curly hair said to me they needed a weightless and invisible curl enhancer as a large majority of the products were too heavy or too evident in the hair. With this in mind, I created KILLER.WAVES: a weightless volume and curl enhancing spray.

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Just as curly and wavy hair is personal, so is the combination of products needed to keep it just so. People with wavy or curly hair use multiple products at different stages from wet to dry. KILLER.WAVES gives flexibility and the ability to tailor-make daily product routines for your clients. KILLER.WAVES is a fantastic “one stop shop” for fine textured, curly and wavy hair, adding volume and curl definition in a weightless formulation. For the medium to thicker heads of hair, I would use this as a foundation product to lift the hair and give volume. Think of it as the first product you would use in a routine, then layer up other product on top of that for the perfect individual curl prescription.

KILLER.WAVES uses eyelash thickening and lengthening technology in the form of a Tripeptide to make your curls feel and look fuller weightlessly. And high-tech Curl Retention Polymers provide a soft, touchable finish and flexible hold with memory to maintain curls and waves while fighting frizz and providing humidity resistance.

Back at the lab, we added a favourite ingredient, Baobab Seed Extract, that packs a potent punch of antioxidants and essential fatty acids. As always, this is ethically harvested but further to this, the cultivation of this ingredient has a profoundly positive effect on the community and is ECOCERT® approved. This ingredient in combination with others also provides shine, smoothing, rejuvenation and elasticity to the hair. For added protection and strength, as well as shine and nourishment, we added Hibiscus Flower Extract. Yerba Mate, a source of natural caffeine, provides manageability and can have a profound effect on hair health and may even improve hair quality over time. I hope you enjoy KILLER.WAVES, a great volumising curl enhancer for fine to medium textured and curly hair and the perfect cocktail addition for all your curly girls and boys. Enjoy!

Kevin

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